Study finds the public are bored by climate warnings

Utilities, Government and other interested parties are failing to engage people to fight climate change, according to think-tank the Institute ofPublic Policy Research.


Its research found that people are bored by climate change messages, cynical about government motives to encourage them, deterred by the high cost of low carbon choices and alienated by the undesirable image of green products and services and those who promote them.


The report said consumers could engage if utilities and others tapped into the public desire to save money and look good.  It urged the government to use taxes to penalise unsustainable choices and to provide more upfront financial support for sustainable choices in the home.


It also said it would help if ‘trusted public figures’ promoted green options ‘rather than environmentalists or aloof A-list celebrities.